Industrial Light & Magic is taking the notion of DVD-extras to a whole other galaxy. ILM’s Experience Lab will combine the technical assets of ILM, Skywalker Sound and Lucasfilm to create immersive experiences that allow fans to participate in their favorite movie worlds.
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GoPro, the maker of iconic head-mounted cameras and aspiring media company, is developing products that promise to deliver even more visceral you-are-there video experiences.
Next month, 130,000 sweaty fans will swarm the San Diego Convention Center for the annual pop culture scavenger hunt known as Comic-Con International. And some big film studios will be paying a very small company, Kernel, to find commerce in the chaos.